Okidoki (2019)

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Like a GIF, but in real life, the Okidoki truck infinitely cheers up passersby. And although the truck is easily 10 meters long its message is quite subtle. The Okidoki truck has been criss-crossing through the Netherlands since October 2019 and will remain to do so throughout 2020.

 

This project has been made possible with the support of Wierda Bedrijfswagens BV, Amy Jadine van der Veer and design agency Van Lennep who personalized the font.